After a decade, Marc Jacobs is finally releasing a new men’s fragrance: Bang. His fragrance is said to be elegant and sensual with a woody, peppery and spicy sent. The bottle design is also very elegant, daring and artistic. When you hold it in your hand, it is very masculine and powerful. The industrial shine and crumpled look ads a modern edge to the bottle. “Clever, ironic, cool, the bottle is the essence of Marc Jacobs.”
Jacobs wanted this sent to fully represent himself, so it doesn’t come as a surprise that he is the model for the fragrance’s ad campaign. Posing nude on a silver Mylar bed with a giant bottle of the fragrance hiding his genitals, Marc Jacobs takes pleasure in the photoshoot (photographer: Juergen Teller). The end result of the ad campaign is great, very in your face. Since the campaign is pretty risky, Jacobs had three different ads made to better suit all of his customers: the original; Jacobs cropped at his shoulders, holding the bottle near his face; just the bottle.
Add “Bang You’re It “on Facebook and “Bang” yourself!
Source:
Marc Jacobs Bang: “Marc Jacobs Bang”: http://marcjacobsbang.com/#. (Page consulted on October 26, 2010)
Beauty Snob. “Marc Jacobs’ Bang Men’s Fragrance”: http://www.beautysnob.com/2010/05/marc_jacobs_bang_mens_fragranc.html. (Page consulted on October 26, 2010)
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